While you may not have heard of Steven M Neil, chances are he's impacted your life in one way or another. If you're big on snack foods, you've definitely eaten something his company, Diamond Foods has produced. That's mostly due to him advancing the brand much further throughout the time that Diamond Foods and Steven Neil spent as CEO.
Having only taken over in 2008, he hasn't had a whole lot of time to make his mark. But in that short time, he's taken great strides to help the company going forward. Through his help, they've really accomplished a lot as well.
Emerald Nuts had produced healthy nut options for some time. But through his guidance, they were able to move to the more popular hundred calorie packs. Thereby making it much easier to find healthy snacking options.
A big part of his success at Diamond are the new brands that Steven M. Neil helped them acquire though. There are several food companies he's responsible for acquiring, leading to an even larger hold on the snack market than before.
By acquiring new companies they were able to target a whole host of new customers. Including people that love popcorn, because the first company they bought was Pop Secret.
Shortly thereafter they made the jump into potato chips. You've definitely heard of the kettle chips brand, and that's the company that Diamond purchased. This allowed them to reach another new audience.
That led to another attempt, that would ultimately fall unsuccessful. They attempted to buy Pringles, but in the end the deal didn't go through. Through it is a testament to what Steven Neil has accomplished, that it was a realistic venture.
After all is said and done, you can measure Neil's legacy on what he helped Diamond accomplish. They've got a larger share of the snack market than ever before. But more importantly, they're set up to acquire even better opportunities in the future.
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